Pepsi & Advertisement

Hey kids, all you need is Pepsi. In our latest episode we take a look at the latest Pepsi ad and the backlash it spawned. We talk about the new trend among corporations in co-opting social justice messages and progressive movements. We discuss how this emerges out of a commercial strategy targeting millennials. We explore the history of corporations and advertisements and how capitalism has gone from selling a product to selling an experience or a promise. We explore how the emergence of advertising as an industry has shaped corporations and imaginings of the state. We also take time to mention ongoing tragedy in Syria as well as Bill O’Reilly’s sexual harassment scandals.